Packaged Software (CRM)

CRM Solutions in Pharmaceutical Industry
The marketplace for pharmaceutical companies is undergoing a period of unprecedented change. Consolidations, new competitors, government cost controls, consumer activism and indifference from clinicians are challenging pharmaceutical companies around the globe. To face these challenges, pharmaceutical companies are adopting CRM strategies to build loyalty, drive sales and gather market data. CRM solutions in pharmaceutical industry include functionality in Marketing & Analytics, Sales and Service.

Marketing and Analytics
Pharmaceutical companies can use CRM-Marketing solutions for managing campaigns and events, and carrying out various types of analysis. The specific features include:
• Marketing Campaign Management
• Event Management
• Trade Promotions Management
• Database Marketing
• Market Share Analysis
• Market Penetration Analysis
• Distributor Profiling
• Customer Segmentation
• Competitor Analysis
• Marketing Encyclopedia

Sales
Sales Automation solutions for the sales teams of Pharmaceutical companies help to manage the sales process more effectively, while providing updated information to the sales person in the field. The solution comprises of:
• Territory Management
• Contact Management
• Customer Interaction Management
• Customer Profiling
• Credit Management
• Opportunity Management
• Sales Methodology Support
• Activity Call Reporting
• Calendar Management
• Itinerary Planning
• Medical Education Event Management
• Sales forecasting & analysis
• Handheld and Wireless Applications
• Samples Inventory Management
• Quotations / Tender Management
• Order Management
• Collections Management
• Product Information
• Marketing Encyclopedia
• Expense Reports
• Distance Learning and Training
• Competitor information

Service
The post-sales Customer Service solution for pharmaceutical companies typically comprises of the following features:
• Integrated physician portal
• Integrated customer portal
• Medical event registration
• Chats / Message Boards
• Product Return / Recall Management
• Medical Request Management
• Product Defect Tracking
• FAQ / Solution Management
• Integration with back-office applications
• Multi-channel integration (Email, fax, telephony, web integration)